People Profile: Arun Maini

Arun Rupesh Maini was born on October 24, 1995, in Nottingham, England. His parents, Dinesh Maini and Malti Maini, operate as directors at Zenith Cosmetic Clinics. He grew up alongside his brother Karan Maini and his sister Aanavee Maini. During his childhood, he attended a standard English school on weekdays and a Hindi school on weekends. He developed an early interest in competitive games and played for the England Junior Chess Team. He traveled to Gibraltar to compete in international chess tournaments.

Academic Trajectory and Corporate Offers

Maini attended the fee paying Nottingham High School between 2007 and 2014. He achieved 10 A star grades at GCSE and 4 A star grades at A level. He then enrolled at the University of Warwick in Coventry to study Economics. During his time at university, he secured an eight week internship at the London office of PricewaterhouseCoopers. Upon completing his Bachelor of Science degree with Class Honors in 2017, the accounting firm offered him a full time position with a starting salary of 35, 000 pounds. He rejected the corporate offer to focus entirely on digital content creation.

Early Digital Ventures and Channel Genesis

Interest of Arun Maini in business manifested early. At age 14, he generated a turnover of 20, 000 pounds through an eBay business. Around the same time, his brother gifted him an Orange San Francisco Android smartphone, also known as the ZTE Blade. Maini learned to customize and overclock the device. On April 20, 2011, he created his YouTube channel. Two days later, he uploaded his video detailing improvement methods for the ZTE Blade. He continued uploading hardware reviews and software tutorials throughout his secondary school and university years. He recorded his initial videos using basic equipment and focused heavily on Android applications because he absence the financial resources to purchase new flagship devices.

The 2015 Viral Catalyst

The trajectory of his channel shifted dramatically in 2015. Maini uploaded a tutorial demonstrating how to convert a smartphone into a 3D hologram projector. The video accumulated over 21 million views. Within a single week, his subscriber base doubled from 35, 000 to 70, 000. This influx of viewership provided the financial and metric validation required to justify his later decision to decline the PricewaterhouseCoopers job offer. By 2020, his channel surpassed 3. 97 million subscribers and accumulated over 656 million total views. By late 2025, his subscriber count exceeded 21 million.

Subscriber Growth Metrics

The following table and chart illustrate the verified subscriber growth for the Mrwhosetheboss channel between 2015 and 2025.

Year	Subscriber Count	Visual Representation
2015	70, 000
2020	5, 650, 000
2021	9, 000, 000
2024	13, 000, 000
2025	21, 600, 000

The data confirms a steady upward trajectory. The initial spike in 2015 established the foundation for his platform. The subsequent years show consistent audience acquisition, culminating in his status as the most subscribed technology creator in the United Kingdom by 2025.

University of Warwick and Academic Performance

Arun Maini enrolled at the University of Warwick to pursue a Bachelor of Science degree in Economics. He balanced rigorous academic requirements with his growing interest in digital media production. During his time at the university, he maintained high academic standards. He completed his studies and graduated in 2017 with Class Honours. His coursework required analytical skills and an understanding of financial markets. He applied these principles to his subsequent business ventures. The university environment provided a structured schedule. He adapted his daily routine to accommodate both his studies and his video production commitments.

Early Business Experience and Economics Application

Maini developed an interest in commerce before attending the University of Warwick. At age 12, he operated an eBay business selling Beyblade toys. He purchased the units from China for 3 dollars each and resold them for a profit. This early enterprise generated a 20, 000 pound turnover by the time he reached age 14. He applied the practical knowledge gained from this venture to his university coursework. His decision to study Economics stemmed from a conventional academic track designed to lead into the consulting industry. He stated that his life until age 21 was structured around securing a corporate consulting position. He selected subjects based on academic proficiency rather than personal passion.

PricewaterhouseCoopers Internship and Corporate Offer

During his undergraduate studies, Maini secured an eight week internship at PricewaterhouseCoopers in London. The professional services firm placed him in a corporate environment where he gained exposure to consulting and financial analysis. He completed the internship successfully. The firm subsequently offered him a full time entry level position. The contract included a starting salary of 35, 000 pounds. He evaluated the corporate career trajectory against his digital media aspirations. He realized that accepting the position would restrict his ability to produce videos. He declined the job offer. He chose to dedicate his full attention to his YouTube channel immediately after his graduation in 2017. He reported feeling a physical weight lift from his shoulders upon making this decision. He redirected his entire energy into expanding his channel.

Content Creation During University

Maini faced strict time constraints while managing his degree and his channel. He woke up two hours early each morning to film product reviews in a local park. He edited the footage during the evenings after completing his university coursework. He attended social events chose to drink water to maintain his productivity for the following day. His channel experienced significant growth during this period. He entered university with 9, 000 subscribers. By the time he graduated in 2017, his subscriber count had reached 300, 000. In the early years of his degree, he did not have the capital to purchase new technology. He reviewed devices he already owned or borrowed from friends. In August 2015, he published a tutorial demonstrating how to convert a smartphone into a 3D hologram generator. His previous videos averaged 3, 000 to 5, 000 views. The hologram tutorial accumulated 300, 000 views overnight. The video eventually surpassed 20 million views. This specific event provided the momentum required to transition his channel from a hobby into a viable business enterprise. He uploaded content more frequently and improved his production quality.

Channel Growth Metrics During Higher Education

The progression of his channel during his university years demonstrates a clear upward trajectory. The data reflects his subscriber count and average viewership before and after his viral success in August 2015.

Metric	University Entry	August 2015	University Graduation 2017
Total Subscribers	9, 000	15, 000	300, 000
Average Views Per Video	3, 000	5, 000	150, 000
Highest Viewed Video	10, 000	300, 000	20, 000, 000

Subscriber Growth Visualization

The chart illustrates the subscriber growth Maini achieved while completing his Economics degree at the University of Warwick.

Career Beginnings and Viral Success

Arun Maini experienced a major shift in his YouTube trajectory on August 1 2015. He uploaded a tutorial titled Turn your Smartphone into a 3D Hologram. Before this upload his channel had approximately 35000 subscribers. The tutorial instructed viewers on building a makeshift 3D projector using reflective material placed over a phone screen. The video gained over 15 million views within a single week. Media outlets like CNBC and The Daily Dot published articles about the tutorial. His subscriber count doubled to 70000 in seven days. By 2016 his channel reached 200000 subscribers.

University Graduation and Professional Decisions

Maini balanced his content creation with academic responsibilities at the University of Warwick. He pursued a Bachelor of Science in Economics. During his studies he secured an eight week internship at the London office of PricewaterhouseCoopers. He completed the internship and received a formal job offer for a graduate finance position. The entry level role included an annual salary of 35000 pounds. Maini declined the offer in 2017 to focus entirely on his YouTube channel. He graduated with class honors that same year. Following graduation he committed to uploading one video every day for six months. This aggressive publishing schedule accelerated his channel growth. He established a private company named Boss Global Properties Limited in March 2018 to manage his online earnings.

Channel Expansion and Industry Recognition

Maini originally focused exclusively on mobile phone reviews. He broadened his content to include laptops and automobiles and vacuum cleaners as his audience expanded. He signed a representation deal with the talent management firm Night Media in May 2021. The Streamy Awards recognized his work by awarding him the Technology category prize in 2021. He won the same award again in 2022. His channel surpassed 9 million subscribers by late 2021.

Record Breaking Achievements

Maini reached a major milestone in 2024 when his subscriber count officially surpassed the Apple corporate YouTube channel. He celebrated this event by collaborating with Matthew Perks to build a functional scaled up replica of an iPhone. The device measured over 2 meters tall. The Guinness Book of World Records officially certified the build as the largest working smartphone. By early 2025 his channel exceeded 22 million subscribers. Financial records estimate his net worth at 5 million dollars as of 2025.

Brand Partnerships and Revenue Streams

Maini diversified his income sources as his audience grew between 2018 and 2025. He secured direct sponsorship deals with technology companies like SurfShark and Insta360 and Opera. He generated additional revenue through the Amazon affiliate program by linking high value electronics in his video descriptions. He expanded his presence beyond YouTube and accumulated 1. 8 million followers on Instagram by 2025. His company Boss Global Properties Limited reported assets worth 261087 pounds by March 31 2024. He hired a dedicated production team to assist with scripting and filming and editing. This team allowed him to produce highly complex videos including detailed camera comparisons and battery drain tests.

Content Evolution and Production Quality

The production quality of the Mrwhosetheboss channel improved significantly after 2017. Maini reinvested his early earnings into professional camera equipment. He purchased cinema grade cameras including the Sony ILME FX6 and the Sony Alpha 7S III and the Panasonic LUMIX GH5. He launched a secondary channel named Mrwhosetheboss Shorts on April 11 2021. This secondary channel accumulated over 5 million subscribers by October 2022. He used this platform to post vertical video formats and quick technology tips. His main channel videos began to feature elaborate sets and custom props. He produced commentary videos discussing media manipulation by technology companies and the development of the metaverse.

Subscriber Growth Milestones

Year	Subscriber Count	Visual Representation
2015	70000
2016	200000
2019	2650000
2021	9000000
2025	22000000

Viral Breakthrough and Early Milestones

Arun Maini experienced a major turning point on his YouTube channel in 2015. He uploaded a tutorial demonstrating how to build a 3D hologram projector using a smartphone and reflective material. The video attracted 15 million views within days. His subscriber count doubled from 35, 000 to 70, 000 in a single week. This surge in viewership provided the momentum needed to expand his production quality. He completed an eight week internship at PricewaterhouseCoopers in 2016. The firm offered him a consultant position with a salary of 35, 000 pounds. He rejected the offer to focus entirely on his YouTube career. He committed to a rigorous schedule in 2017 and uploaded one video per day for six months. This strategy accelerated his growth and he reached the one million subscriber mark on February 15, 2018. He upgraded his equipment during this period and began filming with Sony ILME FX6 Cinema Line, Sony Alpha 7S III, and Panasonic LUMIX GH5 cameras.

Expansion and Secondary Channels

Maini launched a secondary channel named Mrwhosetheboss Shorts on April 11, 2021. This channel focused on brief vertical videos and behind the scenes content. The secondary channel grew rapidly and accumulated over 7 million subscribers and 3. 8 billion views by 2025. Maini signed a representation deal with Night Media in May 2021 to manage his expanding business operations. He built a production team of 12 full time employees operating out of a dedicated studio in London. His main channel output reached over 1, 800 videos by late 2025. He expanded his presence to other platforms with 2. 5 million followers on TikTok and 1. 8 million followers on Instagram.

Industry Recognition and Records

The YouTube community recognized his channel growth with formal accolades. Maini won the Streamy Award in the Technology category in both 2021 and 2022. He set a specific goal to surpass the official Apple YouTube channel in total subscribers. He achieved this milestone in 2024. Maini celebrated the event by collaborating with creator Matthew Perks to build a massive working replica of the iPhone 15 Pro Max. The device measured 6 feet 8. 9 inches tall. The project earned a Guinness World Record on August 29, 2024 for the largest smartphone replica.

Viewership Statistics

By the end of 2025, the main Mrwhosetheboss channel exceeded 22. 3 million subscribers. The channel generated over 8. 3 billion total views across its lifetime. The average viewership per video reached 4. 2 million. His structured method to technology reviews secured his position as the most subscribed technology creator in the United Kingdom.

Subscriber Milestones

Channel Statistics Overview

Channel Name	Launch Date	Subscribers (2025)	Total Views (2025)
Mrwhosetheboss	April 20, 2011	22. 3 Million	8. 3 Billion
Mrwhosetheboss Shorts	April 11, 2021	7. 0 Million	3. 8 Billion

Content Strategy and Video Format

Arun Maini structures his videos around technology reviews and consumer electronics testing. His channel gained significant traction in 2015 after he uploaded a tutorial on building a 3D hologram projector for a smartphone. This video established his format of combining practical demonstrations with consumer technology. He films his content inside a custom home studio. The production process relies on strict organizational methods. His team uses color coded SD cards labeled by camera to prevent data loss. Maini expanded his content format to include short form videos. He stated in 2024 that YouTube Shorts allowed his channel to reach its second billion views in less than 10 months. He contrasts this with the 10 years required to reach his billion views using long form content. His short form content frequently features gaming highlights from Fortnite. These clips condense gameplay into quick segments.

Production Value and Studio Setup

The visual presentation of a Mrwhosetheboss video relies on specific editing techniques. The videos feature dramatic lighting and polished thumbnails. Maini uses a central device or face in his thumbnails to attract viewers. He tests devices to show real world performance. In September 2022, he published a video demonstrating battery swelling in older Samsung smartphones. He showed that his Galaxy Note 8, Galaxy S6, and Galaxy S10 experienced this defect. Other technology reviewers corroborated his findings. Maini occasionally produces large technology experiments. In August 2024, he collaborated with Matthew Perks to build a massive replica of the iPhone 15 Pro Max. The device measured 6 feet 8. 9 inches tall. This project earned a Guinness World Record for the largest smartphone replica. He also creates series based on purchasing experimental gadgets. One video format involves spending $10, 000 on Kickstarter technology projects.

Specific Product Coverage

Maini tests specific hardware features on flagship devices. In March 2026, he reviewed the Samsung Galaxy S26 Ultra. He examined the Advanced Professional Video codec designed for high quality video creation. He also tested the privacy display feature on the device. He described the screen technology as a world exclusive privacy display. His review demonstrated how the screen prevents bystanders from viewing the content from side angles. He confirmed the feature works at the pixel level to provide security in public spaces. His channel features distinct playlists to organize his uploads. Viewers navigate through categories titled testing gadgets, tech fails, explainers, and reviews. The explainers category breaks down complex technology trends into accessible language. His testing gadgets series frequently involves purchasing unusual items from the internet. He evaluates these products based on their advertised claims versus their actual performance.

Collaborations and Studio Tours

Maini frequently travels to examine the production setups of other creators. In July 2022, he filmed an extensive tour of Jimmy Donaldson's $14 million studio in North Carolina. Maini documented the camera room containing 26 discontinued FS5 cameras. He tested the gaming setups configured for the Beast Reacts channel. This collaboration provided his audience with a detailed look at high budget video production. He applies similar high budget concepts to his own channel. In 2024, he purchased a technology enabled home and produced a video series showcasing its features. He tests artificial intelligence tools and Web3 applications to explain their functions to his viewers. His reviews include battery life evaluations and camera comparisons.

Monetization and Brand Partnerships

Maini integrates brand sponsorships directly into his video concepts. He partners with companies like Eight Sleep and Ground News. In a 2025 video, he compared a $60, 000 luxury bed against a smart bed from his sponsor. He also uses affiliate marketing links to generate revenue. He maintains transparency about sponsored content to build trust with his audience. His channel reached 22. 3 million subscribers and 8. 3 billion views by March 2026.

Channel Growth Metrics

The channel experienced measurable growth between 2024 and 2026. The subscriber count increased steadily across this period.

Date	Subscribers (Millions)	Visual Representation
March 2024	18. 2
February 2025	20. 5
March 2026	22. 3

Notable Videos and Channel Growth

Arun Maini operates the YouTube channel Mrwhosetheboss. Born on October 24 1995 in Nottingham England the British technology creator built a large online presence. His parents Dinesh and Malti Maini work as directors at Zenith Cosmetic Clinics. He grew up with a brother and a sister. In August 2015 he uploaded his viral video. The upload demonstrated how to turn a smartphone into a 3D hologram projector. This project amassed over 21 million views. In 2022 he exposed a major hardware defect involving swelling batteries in older Samsung phones. By early 2026 his channel reached over 22. 3 million subscribers and accumulated over 8. 3 billion total views [1. 16]. In May 2021 he signed with the talent agency Night Media. He achieved a Guinness World Record in 2024 for building the largest smartphone replica [1. 16]. He collaborated with Matthew Perks to construct the 6. 74 foot tall device. The giant iPhone replica used an 88 inch LG OLED TV as its display. In December 2025 he released a video documenting a living room renovation for his parents. This project featured an 85 inch Samsung LED screen. Maini gained global recognition in August 2015. He published a tutorial detailing a method to construct a makeshift 3D hologram projector [1. 16]. The process required viewers to cut a plastic CD case into four rhombus shapes. Users then taped the pieces together to form a pyramid. Placing this reflective pyramid on a smartphone screen created a floating 3D image illusion. The video attracted immediate attention and doubled his subscriber count from 35000 to 70000 within a single week. The upload currently holds over 21 million views. Media outlets including The Huffington Post and The Telegraph reported on the creation. Maini credited the original concept to another creator named American Hacker optimized the instructions for a broader audience. This specific upload proved that technical content could reach mainstream viewers outside the traditional hardware enthusiast demographic. In September 2022 Maini published an investigative report regarding hardware degradation in Samsung devices. He discovered that the batteries inside his stored Samsung Galaxy Note 8 and Galaxy S10 units had expanded. The swelling exerted enough pressure to pop the glass back panels off the devices. Maini contacted other technology reviewers and confirmed they experienced the exact same defect in their device collections. The investigation proved that the defect exclusively affected Samsung products stored over long periods. Devices as recent as the Galaxy S20 FE showed severe battery ballooning. Samsung responded by collecting the damaged units for laboratory testing. The video generated widespread media coverage and forced the manufacturer to examine their battery chemistry. Maini noted that the batteries carried a five year safe storage rating failed after only two years. Maini set a Guinness World Record on September 6 2024. He partnered with hardware builder Matthew Perks to engineer a fully functional replica of the iPhone 15 Pro Max. The finished device measured 2. 054 meters tall and weighed over 300 kilograms. The creators installed an 88 inch LG OLED television to serve as the touchscreen interface. They integrated a Canon EOS R5 camera to replicate the photography functions of a standard mobile device. The team used a wireless application to cast the camera feed directly to the display. A Guinness World Records adjudicator verified that the giant phone could send text messages and capture photographs. The video documenting the build surpassed 6. 5 million views. Maini initiated the project to celebrate his channel surpassing the official Apple YouTube channel in total subscribers. The project required moving the heavy device through London streets on a custom stand. Maini continued producing high budget content through late 2025. On December 22 2025 he uploaded a home renovation project. He upgraded his parents living room with modern electronics. The installation included a large 85 inch Samsung LED screen to replace an outdated television from 2015. He integrated a complete Sonos audio system to replace older speakers from 2011. The setup also featured automated smart lighting controlled via Amazon Alexa. The video demonstrated his transition from simple desk reviews to high budget production formats. The upload secured 2. 7 million views within two months. Maini focused on hiding all cables to create a clean visual presentation for the room. He also installed a smart photo frame to display digital images.

Notable Video Viewership Metrics

Video Title and Year	View Count	Visual Representation
3D Hologram Projector (2015)	21. 0 Million
Largest iPhone Replica (2024)	6. 5 Million
Living Room Renovation (2025)	2. 7 Million

Collaborations and Industry Partnerships

Arun Maini gained global attention in 2015 after uploading a tutorial on creating a makeshift 3D hologram projector. The video accumulated over 20 million views. This metric established his channel as a primary destination for consumer electronics evaluations. Technology manufacturers including Samsung, Apple, and Google subsequently began inviting him to official product launch events. Maini built a long term partnership with Samsung. He functions as a trusted voice for the brand. He frequently tests unreleased hardware. In early 2025, he reviewed the Samsung Galaxy S26 Ultra. He specifically examined its hardware level Privacy Display. He described the feature as James Bond level tech that provides genuine privacy in public spaces. Maini also holds manufacturers accountable when hardware failures occur. In September 2022, he published a video detailing battery swelling defects in older Samsung devices. He specifically identified the Galaxy Note 8, Galaxy S6, and Galaxy S10 as defective units in his collection. Fellow technology creator Marques Brownlee corroborated these claims in a separate video. The combined audience reach of both creators forced the technology press to cover the defect. Samsung acknowledged the matter and launched an internal investigation. Maini and Brownlee frequently cross route in the technology review space. They both command massive audiences and shape consumer purchasing decisions. In May 2021, Maini signed a management contract with Night Media. This agency represents several top digital creators. The partnership enabled larger production budgets and high profile collaborations. Maini collaborated directly with Jimmy Donaldson, known as MrBeast. Maini appeared in a MrBeast video titled Survive 100 Days In Circle, Win $500, 000. Donaldson later appeared on Maini's channel for a video titled The MrBeast MEGA STUDIO Tour. That studio tour video quickly surpassed 10 million views. Maini also participated in the Beast Games television production on Amazon Prime. He helped promote the massive game show format to his global audience. Maini set a goal to surpass the official Apple YouTube channel in total subscribers. He achieved this milestone in August 2024. To celebrate the event, Maini collaborated with Matthew Perks from the channel DIYPerks. They designed and constructed a fully functional replica of the iPhone 15 Pro Max. The device measured 6. 74 feet tall and weighed nearly 440 pounds. The internal components included an 88 inch OLED touch screen, an Intel Core i9 processor, 128 gigabytes of RAM, an AMD Radeon 6950XT graphics card, and a 400 watt speaker system. The camera array used full frame sensors with 25x optical zoom capabilities. Linus Sebastian from Linus Tech Tips also featured in the video to evaluate the massive display. On August 29, 2024, Guinness World Records officially certified the build as the largest smartphone replica on earth.

Giant iPhone 15 Pro Max vs Standard iPhone 15 Pro Max

Luxury brands also seek Maini for exclusive hardware partnerships. He collaborated with the luxury customization company Caviar to design the Desperado Set. This limited edition collection featured customized versions of the iPhone 17 Pro Max and Samsung Galaxy S26 Ultra. The designs incorporated brutalist aesthetics and premium materials. Maini also expanded his reach into narrative content. In September 2025, he appeared in a Dhar Mann production that dramatized his early life and rise to success on YouTube. The video featured actors portraying his family members and narrated his actual career trajectory. Maini provided the voiceover narration for the production. The video received positive feedback for accurately depicting his real life struggles and eventual success. Maini monetizes his platform through diverse revenue streams beyond standard advertising. He established Boss Global Properties Limited in March 2018 to manage his online earnings. He actively participates in the Amazon affiliate program to generate revenue from hardware sales. He also secures direct sponsorship deals with software and hardware companies. He has executed promotional campaigns for brands including SurfShark, Insta360, and Opera. These partnerships provide the capital required to fund his high production value videos. Maini frequently shares his production methods and industry insights on popular creator podcasts. He appeared on Ali Abdaal's podcast to discuss his intensive workflow. During the interview, he revealed that his team spends up to 50 hours of solid work to produce just 20 minutes of final footage. He also appeared on The Colin and Samir Show to explain his storytelling structure and his strategies for standing out in the highly competitive technology genre.

Business Ventures

Arun Maini converted his technology review channel into a commercial enterprise between 2015 and 2025. His monetization trajectory accelerated in 2015 when he uploaded a tutorial on building a 3D hologram projector. This video generated millions of views and established his channel as a profitable platform. During his university studies, Maini completed an eight week internship at the London office of PricewaterhouseCoopers. Following the internship, the accounting firm offered him an entry level position with a starting salary of £35, 000. Maini declined the offer to focus entirely on his media business. He recognized that his digital content yielded higher financial returns than a traditional corporate career.

Corporate Entities and Management

To manage his online earnings, Maini registered multiple corporate entities in the United Kingdom. He established Boss Global Media Limited in January 2018. Two months later, in March 2018, he incorporated Boss Global Properties Limited. Corporate filings at Companies House show that Boss Global Properties Limited held assets worth £261, 087 as of March 31, 2024. Maini serves as an active director for these entities. In May 2021, Maini signed a representation agreement with Night Media. Night Media operates as a Dallas based talent management firm. The agency represents high earning internet personalities, including MrBeast and ZHC. Andrew Pelosi manages Maini from the company's Los Angeles office. This partnership expanded Maini's commercial reach and professionalized his brand negotiations.

Revenue Streams and Partnerships

Maini generates income through multiple channels. His primary revenue from advertising on his videos, which reportedly yields up to $600, 000 per month. He also earns commissions through the Amazon affiliate program. Maini secures direct sponsorships and brand deals with technology and software companies. Verified partners include SurfShark, Insta360, Opera, and Tecno. Financial reports from 2025 estimate his net worth at $5 million. Maini expanded his commercial footprint into product design and software. In 2025, he collaborated with the technology company Nothing. Together, they designed a custom mobile device tailored to his specifications. The device featured maximum hardware specifications and unique aesthetic modifications. He also launched a mobile application titled Mr whose the boss on the Google Play Store. The application aggregates his content and giveaways for his audience. Maini employs a full time team of 12 people to operate his business. His wife serves as the general manager of the channel. The team includes a dedicated writer and editing staff. They operate out of a studio located in his London residence. Maini uses artificial intelligence tools to accelerate his production schedule. His team inputs high performing titles into ChatGPT to generate video concepts. This method reduces ideation time from a full day to ten minutes. Maini treats artificial intelligence as a collaborator rather than a replacement for his staff.

Financial Metrics

The following table outlines verified financial and operational metrics for Maini's business ventures between 2018 and 2025.

Metric	Value	Date Verified
Boss Global Properties Limited Assets	£261, 087	March 31, 2024
Estimated Monthly Ad Revenue	$600, 000	July 2025
Estimated Net Worth	$5 million	July 2025
Full Time Employees	12	September 2025

Awards and Nominations

Between 2015 and 2025, Arun Maini accumulated multiple industry accolades for his consumer technology coverage. His recognition spans digital content creation awards and international record breaking achievements. Maini secured his major industry victory at the 2021 Streamy Awards. He won the Technology category. He repeated this success in 2022 by winning the same category for a second consecutive year. The Streamy Awards nominated him again in the Technology category in 2023. These victories coincided with his decision to sign with Night Media in May 2021. The Dallas based talent management company helped expand his production capabilities. Maini achieved a Guinness World Record on September 6, 2024. He partnered with Matthew Perks to build the largest functioning smartphone replica. The device is an enlarged version of the Apple iPhone 15 Pro Max. The replica measures 6. 74 feet tall and weighs 200 kilograms. Guinness World Records required the device to operate exactly like a standard smartphone. The massive phone features a working 88 inch OLED touchscreen display. It includes a functional camera with a 400 watt flash. The device also has a working charging port and custom built speakers. The internal hardware consists of a 24 core Intel Core i9 processor and 128 gigabytes of RAM. An AMD 6950 XT dedicated graphics card powers the visual output. The camera system supports 25x optical zoom and records video in 8K resolution.

"Growing up, I would disappear into the library for hours to read the latest Guinness World Records books, so to achieve an award myself feels absolutely surreal."

Maini initiated the giant smartphone project to mark a specific subscriber milestone. He built the device to celebrate his YouTube channel surpassing the official Apple YouTube channel in total subscribers. Apple held approximately 19. 2 million subscribers at the time. Maini documented the construction and testing of the device in a video published in September 2024. The video showed him navigating London streets and playing mobile games on the massive screen. The Asian Media Awards recognized Maini in October 2024. The organization awarded him the Best Video Channel honor during their twelfth annual ceremony. The event took place at the Hilton Manchester Deansgate. The award committee his global reach and his audience of over 19. 8 million YouTube subscribers at the time of the nomination. Maini also participated in award winning brand campaigns. He collaborated with Xiaomi for the 2021 Xiaomi Film Festival. The festival examined a theme called The New Normal. Maini wrote and starred in a short film titled One Billion Views. He shot the entire project using a Xiaomi smartphone. The Shorty Awards recognized the Xiaomi Film Festival campaign for its digital execution and brand integration.

Specification	Standard iPhone 15 Pro Max	Maini's Guinness Record Replica
Height	6. 29 inches	80. 88 inches
Weight	221 grams	200, 000 grams
RAM	8 GB	128 GB
Processor Cores	6 Cores	24 Cores

Guinness World Record Achievement

In September 2024 Arun Maini achieved a Guinness World Record for constructing the largest smartphone replica on record. Maini partnered with Matthew Perks to engineer a fully functional model of the iPhone 15 Pro Max. Perks operates the YouTube channel DIYPerks and specializes in building custom electronics. The two creators built a device measuring 6. 74 feet tall. The project commemorated Maini surpassing the official Apple YouTube channel in subscriber count. At the time of the milestone Apple held over 19. 2 million subscribers. The Guinness World Records organization required the replica to be fully operational to qualify for the title. The device features an 88 inch OLED display. Users can scroll through menus, send text messages, draft emails, and operate standard applications. The hardware includes a working camera, a functional flashlight, and an active charging port. Internal specifications feature 128GB of RAM, an AMD 6950 XT dedicated graphic card, and a 24 core Intel i9 processor. The camera system supports 25x optical zoom and records video in 8K resolution. Maini stated to Guinness World Records that the accomplishment felt like a full circle moment. He recalled spending hours in the library during his childhood reading Guinness World Records books. He described receiving the award as absolutely surreal. The project required extensive engineering to enlarge the components while maintaining touchscreen responsiveness across the massive display.

Technical Specifications of the Record Breaking Device

Component	Specification	Visual Indicator
Display Size	88 inches
Height	6. 74 feet
RAM	128GB
Processor Cores	24 Cores
Optical Zoom	25x

Engineering and Construction Process

The construction of the giant smartphone required custom engineering and a budget of $70, 630. The creators used an 88 inch LG Signature OLED TV as the base display. Perks applied a touch sensitive to the television using clear epoxy glue to create a massive touchscreen. He then built a custom aluminum frame with a cross shaped central support to house the internal components. The final device weighs 440 pounds and requires a dedicated stand and a massive external battery to operate. The internal architecture relies on a 24 core Intel Core i9 processor and 128GB of RAM. The system features four terabytes of total storage split equally between Android and Windows partitions. The creators installed Android with a custom skin to replicate the Apple iOS interface. This software configuration allowed them to install applications like Flappy Bird. The camera array features a Canon EOS R5 capable of shooting 8K resolution video and a Sony RX10 Mark IV to mimic a telephoto lens. The creators used a wireless application to feed the camera output directly to the main display.

Public Reception and Real World Testing

Maini published the video detailing the build on September 6 2024. The upload quickly surpassed 2. 5 million views and trended on YouTube. The footage shows Maini testing the 440 pound device on the streets of London. He successfully used the giant smartphone to make tap to pay purchases at local stores. He also demonstrated sending emails and making video calls in public. The Guinness World Records organization officially certified the device after verifying its ability to perform all standard smartphone functions.

Marriage and Relationships

Arun Maini married his longtime partner Dhrisha on June 8, 2024. The couple announced their engagement in February 2023. They hosted a three day wedding celebration. Maini wore an ivory sherwani with golden embroidery. Dhrisha wore a royal red Sabyasachi Mukherjee lehenga featuring detailed gold details. Dhrisha works directly within his business operations. She serves as the general manager of his technology channel. She manages the daily organizational tasks for the brand. Maini shared his wedding photographs on social media platforms. He described Dhrisha as his inspiration and muse. He expressed immense joy about spending the rest of his life with her. The wedding photos showed the couple smiling and Maini looking emotional. Fans reacted enthusiastically to the wedding news. Followers joked that Maini got married before the release of the highly anticipated video game Grand Theft Auto 6. Dhrisha maintains a private personal life outside of her managerial duties. Maini introduced her to his audience in a 2023 video where he explained how he proposed. He created custom puzzles for her to solve before asking for her hand in marriage.

Residence and Pets

Maini resides in a London home that doubles as his business headquarters. A full time team of 12 employees works from this location to produce his technology videos. He shares his home with two cats named Simba and Milo. Maini frequently features Milo on his personal devices and social channels. He maintains a dedicated workspace inside the house equipped with smart lighting and ergonomic furniture to support long editing sessions. The London property features a large screen dominating the living room wall. Maini uses this screen to review products and host live streams. The interior design balances minimalistic aesthetics with personal achievements. Framed awards and fan letters decorate the workspace. The property value is estimated between 800, 000 and 1 million dollars. Maini chose not to rent a large commercial warehouse for his studio. He prefers the personable imperfection of filming inside his actual house. Simba makes occasional appearances on camera. Milo has a highly endearing personality and serves as the background image on Maini's personal phone.

Health and Fitness

In 2022 Maini publicly documented a three month health transformation. He stated that his intense focus on video watch time had negatively affected his physical health. He began his fitness regimen weighing 84. 5 kilos with a 21. 3 percent body fat composition. He incorporated strength training into his daily routine. He replaced processed meals with natural foods and prioritized better sleep and hydration. Medical professionals reviewed his public health data and praised his shift toward natural foods while advising against his use of vibration plates for weight loss. Maini realized his obsession with audience retention metrics caused him to neglect his physical condition. He admitted he could only perform seven pull ups before struggling. He decided that financial wealth and channel growth meant nothing without the physical capability to enjoy them. He committed to a strict regimen. He tracked his daily water intake and monitored his sleep patterns. He faced criticism from a medical doctor online regarding his use of body impedance. The doctor noted these fail to provide accurate body fat measurements. The doctor warned Maini against promoting electronic vibration plates to his large audience. Maini focused on natural foods and consistent movement to achieve his goals.

Education and Career Pivot

Maini graduated from the University of Warwick in 2017. He earned a bachelor degree in Economics with class honors. During his university years he completed an eight week internship at the accounting firm PricewaterhouseCoopers in London. The firm offered him a full time position after his graduation. Maini declined the finance job to focus entirely on his video production business. He stated that sitting in corporate meetings made him realize he preferred planning his technology videos. Maini spent his time in corporate meetings sketching out ideas for future technology videos. He found the corporate environment uninspiring. He weighed the safety of a traditional economics career against the unpredictable nature of internet video production. He chose the riskier route because he feared regretting a missed opportunity. He faced early doubts about his online alias. He worried professionals at major technology events would not take him seriously. He eventually embraced the name and built a large media operation.

Mainstream Publications and News Outlets

Arun Maini gained early media attention following a viral 2015 video demonstrating a makeshift 3D hologram projector. The video reached 20 million views and prompted an email from BBC News. TechRound interviewed Maini on January 22, 2020. During that discussion, he detailed his channel growth to 3. 26 million subscribers. Maini advised new creators to treat video production as a hobby. He noted that only 2 percent of channels reach 10, 000 subscribers, and creators need at least 100, 000 subscribers to build a viable career. Business Insider published an essay by Maini on December 9, 2021. He explained his decision to reject a 35, 000 pound starting salary at PwC to pursue video creation. Business Insider reported his subscriber count at 9 million during that period. Maini detailed how he transitioned from an economics student to a full time creator. Mashable published a profile on Maini on September 24, 2025. The publication verified his audience at 21. 6 million YouTube subscribers and 7. 6 billion total views across 1, 800 videos. Mashable also recorded his presence on other platforms with 2. 5 million TikTok followers and 1. 8 million Instagram followers. Maini completed the virtual interview from his London home before flying to Cupertino, California, for the Apple Event 2025. He revealed that his wife serves as the general manager for his channel. They operate a full time team of 12 employees from their residence. Maini admitted he previously worried that industry professionals might not take the name Mrwhosetheboss seriously at formal events.

Major Podcast Interviews

Maini appeared on The Diary Of A CEO with Steven Bartlett on August 29, 2021. He discussed his competitive nature and the pressures of maintaining a large audience. Maini explained how he records content in his bedroom while managing international travel for product reviews. Ali Abdaal interviewed Maini on his podcast on December 6, 2021. They discussed his transition from an economics student to a full time creator. The Wantrepreneur to Entrepreneur Podcast featured Maini on November 8, 2025. He explained his reliance on strict production systems and the 1 percent improvements rule. Maini detailed how he trains his team to insert visual jokes and storytelling cues deep into the edit. He identified two specific content series that drive consistent performance: Tech Fails and I Bought. Maini explained that his team uses longer prep pattern and better product selection to maximize performance. During the same podcast, he reflected on his interview with Microsoft founder Bill Gates. Maini stated that over preparation turned the conversation into an echo chamber. He knew more about the specific topic than Gates did, which prompted him to ask questions with known answers. Maini advised leaving space for genuine curiosity during high profile interviews.

Industry Events and Award Nominations

Maini frequently attends major technology events and product launches. Mashable noted his attendance at the Apple Event 2025 in Cupertino. His coverage of the iPhone Air generated 16, 000 comments within six days. Business Insider confirmed his nomination for a Streamy Award. He also participated in an interview with Colin and Samir. Maini uses these appearances to discuss the mechanics of video production and the business of digital media. He holds a Guinness World Record for building the largest scaled up iPhone. *This Arun Maini Investigative Bio was originally published on our controlling outlet and is part of the News Network owned by Global Media Baron Ekalavya Hansaj. It is shared here as part of our content syndication agreement.” The full list of all our brands can be checked here.

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